[Opening paragraph: the claim this essay makes, stated plainly in two or three sentences.]
[A second paragraph that sets up why the claim matters now, and to whom.]
[Section heading]
[Body paragraph. Each section makes one point and gives the evidence or the example behind it.]
[The one sentence a reader should remember.]
[Body paragraph that follows on from the quote.]
[Section heading]
[Closing section: what an agency leader should do with this, starting this quarter.]
[Author name][Role], Waymark Studio